Campaign Manager

 

Cross Media Marketing - Recent research suggests that if you want to attract new customers then you need to “touch” them at least 7 times before they begin to recognise who you are.

 

A touch can be an e-mail, printed mailing, website visit, telephone call or a face-to-face meeting. Cross Media Marketing offers a structured measured way of “touching” potential customers with personalised relevant information that identifies their needs and matches it with solutions your company offers.

 

Pageflex have harnessed the ability to drive better results from Cross Media campaigns based on emails, web pages and PURLs (personal URL), to define the actual steps of a campaign and then track the progress of the campaign adding additional items where needed or requested. All of this information is available in ‘real time’ to provide a real insight into which versions of a mailing, email or web site is generating the most useful responses.

 

In an increasingly tough economy, the information provided by Campaign Manager is invaluable to marketing and sales departments struggling to juggle reduced budgets with the need to get results.